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Content Strategy and Operations Planning Assumptions 2017

  • SiriusDecisions has identified five planning assumptions that should drive content strategy and operations priorities for b-to-b CMOs and content leaders in 2017
  • B-to-b organizations must evaluate people, process and technology competencies to identify and address weaknesses in their content ecosystems
  • Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage
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