HomeResearch Articles Core Disciplines for a Portfolio Marketing Leader

Core Disciplines for a Portfolio Marketing Leader

  • Complex b-to-b buying and selling environments make it difficult to execute successful go-to-market strategy and planning
  • Many b-to-b organizations entrust a portfolio marketing leader with responsibility for the shift from product-centricity to audience-centricity
  • The portfolio marketing leader must orchestrate and coordinate initiatives and programs across five core disciplines
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