HomeResearch Articles Creating Journey Maps to Enable Buying Decisions

Creating Journey Maps to Enable Buying Decisions

  • Portfolio marketers are responsible for understanding buyer personas and gathering insight into their buying behavior
  • Journey mapping identifies buyers’ patterns of interactions, content consumption and engagement
  • Create persona-based journey maps upstream in the go-to-market process to inform downstream marketing and sales enablement
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?