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Creating Adaptive Pre-MQL Nurtures Aligned to the Buyer's Journey

  • The goal of pre-MQL lead nurturing is to provide relevant content to prospects to support their progress through their buyer’s journey until they are qualified to be delivered to a receiving function (e.g. teleprospecting, sales)
  • Organizations that utilize pre-MQL nurtures typically evolve through levels of maturity in their ability to deliver highly engaging and relevant content to their prospects
  • Adaptive pre-MQL nurtures provide the best approach to qualifying leads by adapting message and offers for each prospect based on their specific interests and their location in the buyer’s journey
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