HomeResearch Articles Creating a Program Treatment Plan for Demand Creation

Creating a Program Treatment Plan for Demand Creation

  • Diminishing email response rates, pervasive multi-device use and the marketing technology explosion are forcing b-to-b organizations to rethink how demand creation programs are designed from the ground up
  • An effective program treatment plan allows program owners to ensure program tactics are targeted, appropriate and effective
  • This approach demonstrates how to use internal data sources to personalize program treatment plans and select the most effective offers and delivery mechanisms
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