HomeResearch Articles Aligned Measurement Process Deep Dive: Discovery Stage

Aligned Measurement Process Deep Dive: Discovery Stage

  • Good marketing measurement enables organizations to understand the effectiveness of marketing efforts, refine execution, make better use of resources and demonstrate the worth of the function to the business
  • Almost anything can be measured, but the resources required to develop measurement are finite – as is the attention of stakeholders
  • Organizations cannot afford to spend time measuring everything, but instead must prioritize measurement efforts by isolating what’s most important
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