HomeResearch Articles B-to-B Crisis Preparation

B-to-B Crisis Preparation

  • Many organizations fail to plan for crisis situations and find themselves scrambling to respond in the moment of need
  • Crisis planning is a significant undertaking – but one that organizations will be glad they put the time into if a serious event occurs
  • The SiriusDecisions Crisis Preparation Framework covers the key aspects of crisis planning, including identifying the high-priority crisis types and critical roles in the event of a crisis
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