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Business Case−Final Template

  • The business case−final is a key deliverable during the align stage of the innovation and go-to-market process
  • The financial commitment decision gate is the product team’s opportunity to show how the concept that was presented at the market opportunity decision gate has evolved into a fully conceived opportunity
  • Best-in-class organizations compare potential investments against each other and select those that are most appropriate for the organization’s innovation strategy, investment priorities and overall growth objectives
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