HomeResearch Articles Campaign Implementation Process Workbook: Goal Setting

Campaign Implementation Process Workbook: Goal Setting

  • Marketing campaigns are built on buyer-need-based themes, and they drive an organization’s go-to-market strategy for a bounded time period
  • Development and execution of an integrated campaign begins with the overall marketing strategy and consists of seven planning and execution phases
  • The intent of the goal-setting phase is to produce a set of vetted, prioritized marketing goals that map to communications and revenue objectives
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?