HomeResearch Articles Creating an Account-Based Marketing Plan for Emerging Companies

Creating an Account-Based Marketing Plan for Emerging Companies

  • Account-based marketing (ABM) aligns demand creation and customer relationship programs against a set of defined accounts in a way that is relevant to those accounts and to sales
  • A clear and optimized planning process is critical to aligning a marketing plan with business goals
  • The SiriusDecisions Emerging-Company ABM-Plan-on-a-Page Template helps emerging companies transform business objectives into marketing priorities and goals, define strategy and establish execution guidance 
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