HomeResearch Articles Demand Creation in the United Kingdom

Demand Creation in the United Kingdom

  • When planning campaigns, organizations select tactics (offer/delivery pairings) and combine them to drive engagement with target prospects
  • The SiriusDecisions European Demand Creation Study was designed to help clients understand the tactics, tools and teams driving b-to-b demand creation in Europe
  • The percentage of marketing budget being allocated to demand creation activities in the U.K. remains strong at slightly more than 33 percent
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