HomeResearch Articles Digital Advertising and B-to-B Demand Creation

Digital Advertising and B-to-B Demand Creation

  • A company can’t depend on its mere presence in the media channel, or use of a single tactic, to reach its objectives
  • Advertisers need to measure all classes of ad tactic performance to identify areas that should be tested and to improve impact on demand creation
  • Marketers must start by ensuring that they are using the right tactics based on internal and external factors
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