HomeResearch Articles Improving Partner Portal Utilization

Improving Partner Portal Utilization

  • When creating a new partner portal or improving an existing one, most channel organizations focus on the design and functionality of the site, instead of the portal's content
  • Given this inadequate level of planning and attention, it is no surprise that a high percentage of partners do not use supplier portals, or they ignore much of the content that they find there
  • This report provides a roadmap for developing a partner portal strategy that will drive partner utilization and make it easier for partners to do business with a supplier
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