HomeResearch Articles Intelligent Growth: SiriusDecisions’ Guide to Growth Through Productivity

Intelligent Growth: SiriusDecisions’ Guide to Growth Through Productivity

  • An organization's b-to-b productivity encompasses the effectiveness and efficiency of all of its marketing, sales and product activities
  • Best-in-class organizations make a systematic effort to improve productivity in the execution of each of their plans and operations
  • Productivity initiatives require consistent measurement execution, so that the impact of changes can be measured and necessary adjustments can be identified
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