HomeResearch Articles Marketing Automation Platform Migration: A Decision Support Framework

Marketing Automation Platform Migration: A Decision Support Framework

  • B-to-b organizations migrate from their existing marketing automation platform (MAP) in favor of another platform for many reasons
  • Marketers often choose a system capable of meeting their needs at the time of purchase without considering the future and how their business needs may change
  • Marketing automation should always be viewed as an iterative process, with continual refinement a necessary part of the journey to achieve success
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