HomeResearch Articles Regional Demand Center Implementation: Defining Roles and Scope

Regional Demand Center Implementation: Defining Roles and Scope

  • Marketing leaders are recognizing the critical role that a regional demand center (RDC) can play in driving consistent, repeatable and scalable demand creation efforts across a region
  • RDCs are geographically based centers of excellence that provide services related to demand creation
  • The RDC is at the heart of the regional marketing ecosystem and works in close alignment with several upstream and downstream functions
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