HomeResearch Articles The SiriusDecisions Campaign Implementation Process

The SiriusDecisions Campaign Implementation Process

  • The SiriusDecisions Campaign Framework facilitates the alignment of a buyer-needs-based campaign theme with the b-to-b offerings that the campaign promotes
  • It integrates reputation, demand creation, sales enablement and market intelligence programs over an extended timeframe 
  • Implementation of the campaign framework requires careful planning and affects content strategy, coordination of reputation and demand creation activities within marketing, and collaboration with sales and product functions
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?