HomeResearch Articles The SiriusDecisions Demand Waterfall Implementation Guide

The SiriusDecisions Demand Waterfall Implementation Guide

  • The SiriusDecisions Demand Waterfall® is a shared view between marketing and sales of a b-to-b organization’s ability to generate new business
  • Over the last decade, hundreds of organizations have adopted the Demand Waterfall to define, model, measure and diagnose lead management processes
  • Implementation requires planning to minimize risks associated with process change and ensure performance visibility and accuracy

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