HomeResearch Articles The SiriusDecisions Functional Design Model for Marketing Operations

The SiriusDecisions Functional Design Model for Marketing Operations

  • The marketing operations function has become ingrained within high-performing b-to-b organizations, providing a foundation for sustainable growth 
  • This is defined by marketing operations’ range of responsibilities across two dimensions: core functional responsibilities and organizational scope 
  • While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities
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