HomeResearch Articles The SiriusDecisions Partner Enablement Model

The SiriusDecisions Partner Enablement Model

  • Many b-to-b suppliers focus a lot of time and effort on partner enablementbut fall short of the required results
  • Partner enablement provides the ability to gain mindshare, drive supplier preference and increase loyalty to a supplier’s products and services
  • Channel marketing must take a holistic approach, align the functional organization and critical inputs to develop and execute a comprehensive enablement strategy that encompasses partner audiences, key partner personas and the partner lifecycle
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