HomeResearch Articles Customer Advocacy Programs: Buying Cycle Assets

Customer Advocacy Programs: Buying Cycle Assets

  • Customer advocacy is a powerful tool used to sway b-to-b buyers
  • At each stage of the buyer’s journey, advocacy-supported assets and interactions can provide meaningful, credible input
  • Use our framework to determine which advocacy-based assets to develop in support of program objectives

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?