HomeResearch Articles Customer Advocacy’s Role in Account-Based Marketing

Customer Advocacy’s Role in Account-Based Marketing

  • B-to-b organizations are increasingly using account-based marketing (ABM) as a go-to-market strategy to support their most important accounts
  • When planning activities to support ABM accounts, organizations often overlook customer advocacy
  • The success of customer advocacy content and interactions relies on planning and tactic mapping that amplifies advocacy impact against account goals
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