HomeResearch Articles Customer Experience Design: Understanding Context, Roles and Activities

Customer Experience Design: Understanding Context, Roles and Activities

  • A variety of conditions may drive b-to-b organizations to undertake a customer experience design effort
  • A clear understanding of customer roles and the customer journey enables organizations to design an appropriate customer experience that resonates and engages
  • Use the SiriusDecisions Customer Lifecycle Framework as a guide to lead customers on the path to loyalty and advocacy
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