HomeResearch Articles Customer Journey Mapping Technology: A Sirius Perspective

Customer Journey Mapping Technology: A Sirius Perspective

  • Customer journey mapping technology helps organizations visualize, design and optimize the customer experience
  • This technology enables a reliable, repeatable and data-driven process for journey mapping across the phases of the customer lifecycle
  • Customer journey mapping is a technology category that has emerged as customer experience has become a competitive differentiator for b-to-b organizations
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