HomeResearch Articles Customer Lifecycle Deep Dive: Develop/Participate

Customer Lifecycle Deep Dive: Develop/Participate

  • The second phase of the customer lifecycle is the develop/participate phase, where a customer moves into a typical day-to-day experience
  • In this phase, the seller must ensure that the customer’s needs and ability to benefit from its investment are supported, and track participation
  • Marketing has the ability to collect customer engagement information that can be of great benefit to both sales and service functions

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