HomeResearch Articles Customer Lifecycle Deep Dive: Grow/Advocate

Customer Lifecycle Deep Dive: Grow/Advocate

  • The fourth phase of the customer lifecycle is grow/advocate, where a customer becomes an active promoter and value increases for both parties
  • In this phase, a company must continue to meet and even surpass expectations in order to drive the likelihood that a relationship will expand
  • Consistently delivered, high-quality non-selling interactions help to reinforce the tight bond between company and customer

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