HomeResearch Articles Customer Lifecycle Deep Dive: Retain/Actualize

Customer Lifecycle Deep Dive: Retain/Actualize

  • The third phase of the customer lifecycle is retain/actualize, where a customer needs to see proof of a relationship’s value
  • In this phase, the company must identify value delivered (qualitative and quantitative) so the business has the best opportunity for renewal and/or growth
  • Customers in this phase must be comfortable with the overall relationship and the direction provided by the seller

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