HomeResearch Articles Customer Marketing: Planning Assumptions 2016

Customer Marketing: Planning Assumptions 2016

  • As SiriusDecisions looks toward the year ahead, we have identified five critical planning assumptions for customer marketing leaders
  • Customer marketing functions have become more common, and now must demonstrate their impact on the business
  • Technology options for customer marketers continue to expand, providing opportunities to improve integration with other customer-facing functions
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?