HomeResearch Articles Customer Relationship Nurture: Building an Execution Framework

Customer Relationship Nurture: Building an Execution Framework

  • Supporting and engaging customers post-sale requires a consistent approach similar to what marketers have created for lead nurturing, but with different goals
  • Lifecycle nurturing focuses on what customers need in order to get the most value from their investments and become brand advocates
  • Use a consistent nurture framework to determine the right approach and message structure for different types of accounts and the customer roles within them
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