HomeResearch Articles Dashboard Guidelines: Portfolio Marketing Quarterly Business Review

Dashboard Guidelines: Portfolio Marketing Quarterly Business Review

  • Portfolio marketers should create a dashboard to show how their work impacts the performance of a segment or offering
  • During a quarterly business review, portfolio marketers use the dashboard to correlate outputs and activities with organizational readiness and results
  • A consistent approach to portfolio marketing dashboards helps leaders compare output and impact measures across offerings and segments
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?