HomeResearch Articles Data Integrity for Pipeline Dynamics

Data Integrity for Pipeline Dynamics

  • Data quality is at the heart of effective pipeline analytics; marketing and sales must work together to drive it
  • The two functions can forge a stronger alliance once each understands the other’s appropriate contribution to creating and maintaining data
  • Focus first on the process of how data is entered to stem the flow of bad information, then fix existing records

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?