HomeResearch Articles Demandbase: Account-Based Marketing at Scale Delivers Results

Demandbase: Account-Based Marketing at Scale Delivers Results

  • Account-based marketing (ABM) can seem complicated, but when methodically divided into sequential steps and implemented with the help of technology, it can deliver significant results
  • Demandbase faced a challenge typical of companies trying to grow fast without an army of marketers, along with the added pressure of becoming a use case for its own solutions
  • Demandbase deployed analytics to identify the best target accounts, and collaborate with sales to refine the account list and selection criteria for inclusion
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