HomeResearch Articles Demand Creation Dashboards: Evaluating Demand Creation Performance

Demand Creation Dashboards: Evaluating Demand Creation Performance

  • A demand creation dashboard is useful for evaluating performance, interpreting results and making adjustments across programs
  • Demand creation dashboards should address overall demand creation performance, program and tactic performance, and operational performance
  • Group dashboard metrics by related dimensions to enable a logical approach to reviewing, interpreting and sharing the data 
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