HomeResearch Articles Demand Type's Impact on Positioning and Differentiation in Financial Services

Demand Type's Impact on Positioning and Differentiation in Financial Services

  • Financial services organizations are increasingly looking to use demand type as a differentiator when planning their demand creation efforts
  • Effective demand creation requires agreement on demand type from both sales and marketing leaders to ensure a consistent demonstration of the value proposition
  • Different demand types require distinctive positioning and differentiation approaches to create a value proposition that resonates with the buyer
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