HomeResearch Articles Developing and Applying Soft Skills for Product Management

Developing and Applying Soft Skills for Product Management

  • Although many b-to-b companies recognize the importance of soft skills to a product manager’s success, considerable confusion surrounds their definition and priority
  • Soft skills that are especially important for product managers include empathy, communication and diplomacy
  • Product management leaders should evaluate soft skills when hiring, and support the ongoing development of these skills among product managers
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