HomeResearch Articles Developing Sales Role-Play Certifications

Developing Sales Role-Play Certifications

  • B-to-b sales organizations often struggle to create simulated environments that allow reps to practice customer interactions while managers validate their competence
  • Sales role-play programs address the need for simulated interactions, but too often focus on a single performance rather than the practice and feedback process
  • Consider learning attributes, desired outcomes and available tools when designing a role-play certification strategy
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