HomeResearch Articles Digital Continues to Claim Largest Share of Marketing Program Spend

Digital Continues to Claim Largest Share of Marketing Program Spend

  • We asked CMOs in North America and EMEA what types of marketing programs constitute the highest percentages of spend for their functions
  • Digital marketing programs continue to represent the biggest investment area across both regions
  • EMEA CMOs have begun to increase their investment in customer marketing and develop a stronger strategy in this area
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