HomeResearch Articles Dimensions of Lead Nurture Performance Measures

Dimensions of Lead Nurture Performance Measures

  • Marketers often monitor lead nurturing activities in real time, tracking tactic engagement rates against benchmarks to determine lead qualification effectiveness
  • Use a combination of measures to evaluate the performance of the program and identify opportunities for optimization
  • Experienced marketers understand that activity measures do not always correlate with the achievement of the nurture goal or revenue impact
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