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Director/Manager, Marketing Automation

This SiriusDecisions B-to-B Role Profile provides a job description and competencies for the director or manager of marketing automation role, which is responsible for the management of a company’s marketing automation platform (MAP) from a strategic, programmatic and operational perspective. This role owns the collection, creation and distribution of best practices and works with marketers to apply marketing automation capabilities within the organization. Depending on the company size and requirements, this individual may have responsibility for one to dozens of team members.

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