HomeResearch Articles Driving Contact Data Regulatory Compliance and Readiness

Driving Contact Data Regulatory Compliance and Readiness

  • Many jurisdictions require organizations to prove they have a lawful basis for processing an individual’s personal data
  • Compliance initiatives within marketing programs are becoming the norm and affect each step of the planning and execution process
  • To reduce regulatory risk, organizations must evaluate non-compliant, high-value contacts for immediate inclusion in a controlled compliance initiative
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