HomeResearch Articles Driving Marketing Automation Success Through Playbooks

Driving Marketing Automation Success Through Playbooks

  • Many intended users of a marketing automation platform (MAP) don’t know how to use the platform at all, let alone in an optimal manner
  • Creating MAP-related playbooks extends the use of the technology in an organization, and standardizes request and development processes
  • Playbooks should be reviewed on a regular basis to ensure their level of currency, accuracy and level of completeness
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