HomeResearch Articles The Demand Engine: An Introduction for Chief Sales Officers

The Demand Engine: An Introduction for Chief Sales Officers

  • Multiple functions and sub-functions within a b-to-b organization collectively create demand that yields opportunities and wins for the sales team
  • Understanding the level and focus of demand creation that each function can deliver enables chief sales officers to ensure organizational support for the revenue plan across each of those functions
  • Each function requires support with a particular set of activities, tools and materials to effectively create demand
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