HomeResearch Articles Eight Cs of Effective Organizational Design: Clarity

Eight Cs of Effective Organizational Design: Clarity

  • Organizational design initiatives must be based on a clear set of objectives
  • When making changes in organizational design, marketing leaders should use business needs and growth strategy (e.g. new buyers, new markets) as guides
  • To gain buy-in and acceptance for any organizational change, communicate its purpose and measures of success
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