HomeResearch Articles Email Marketing in Europe: Best Practices for Compliance and Effectiveness

Email Marketing in Europe: Best Practices for Compliance and Effectiveness

  • Many European countries mandate that organizations send marketing emails only to recipients who have provided consent
  • An implicit opt-in or soft opt-in does not indicate the same level of relationship as a true opt-in
  • Best practice organizations apply consistent processes for expanding, nurturing and measuring the effectiveness of their opt-in lists

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