HomeResearch Articles Employee-Centric Communications: Segmentation and Personas

Employee-Centric Communications: Segmentation and Personas

  • Internal communications should be tailored to the needs of internal audience segments in order to be effective
  • Segment employee audiences by organizational structure, location, length of service and/or demographics to ensure greater relevance and resonance
  • For key organizational initiatives, consider creating employee personas based on job role attributes
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