HomeResearch Articles Enterprise Software Trials: Driving Continued Progress

Enterprise Software Trials: Driving Continued Progress

  • B-to-b companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective
  • Segment trial prospects by their level of utilization to determine how to best engage them
  • Use automated systems to fine-tune the relevance of communications with trial prospects, and keep sales aware of their progress

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