HomeResearch Articles Enterprise Software Trials: Optimizing the Initial Experience

Enterprise Software Trials: Optimizing the Initial Experience

  • B-to-b organizations are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective
  • The initial portion of the trial process should support prospects as they download and begin using the software
  • Studying patterns of prospects that download a trial but don't use it can help to sharpen future lead scoring schematics
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