HomeResearch Articles Establishing Scope for Uncovering Customer Needs

Establishing Scope for Uncovering Customer Needs

  • The SiriusDecisions Needs Aperture is a methodology for identifying, prioritizing and applying customer needs to achieve innovation and go-to-market success
  • As part of this process, product managers and marketers need to determine the scope within which they will look to uncover customer needs
  • SiriusDecisions recommends four parameters to consider when establishing the scope for this research effort
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