HomeResearch Articles Event Strategy: Decision Drivers for Single-City or Multi-City European Customer Events

Event Strategy: Decision Drivers for Single-City or Multi-City European Customer Events

  • Many companies doing business in Europe host a series of customer events across multiple cities in order to bring content directly to the customer base
  • Single-city, pan-European events provide a customer-focused experience, but may require extensive travel and communication in a foreign language
  • To decide which type of customer event is best, gather accurate information about company objectives and resources of the company as well as customer preferences
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