HomeResearch Articles Extending Large-Account Marketing to Support Must-Win Deals

Extending Large-Account Marketing to Support Must-Win Deals

  • As account-based marketing (ABM) increases in popularity, organizations need to do more to differentiate themselves from the competition, especially with a must-win deal on the table
  • A disciplined approach is required to determine which large deals qualify for dedicated marketing support, how to align marketing and sales, and how to evaluate success
  • Measure success against unsupported deals and apply post-deal touch analysis to drive continuous improvement
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